Medical Tourism in the Nursing Home Industry?

As a health care marketing professional, I have done some overseas work in the area of medical tourism, that is helping overseas hospitals market to U.S. and European patients. Until yesterday, I had never seen the concept applied to nursing homes. This is an interesting article in the Chicago Tribune about just that, farming mom and dad to the nursing home in India.

Even for me, a pretty liberal thinking guy, this seems over the top. Or is it? People faced with dire financial situations will resort to what they need to do to get the care they need. Just today another article on how medical tourism in Mexico is picking up, fueled in part by some Texas hospitals building in Mexico and offering cheaper care just across the border.