Archives: November 2007

Paying for Long Term Care

The majority of baby boomers have not planned accordingly for long-term care expenses and mistakenly believe they have the resources to cover such care. According to a survey released earlier this week by America‰Ûªs Health Insurance Plans (AHIP) among boomers nearing or at age 60, only 25% say they are...

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Nursing Home Heroes

I had the opportunity to attend the American Health Care Association annual meeting in Boston last month where I spoke about marketing issues at their assisted living day. Afterwards I attended a luncheon that recognized long term care heroes. Benjamin Thacker of Charlottesville, VA has been volunteering in nursing homes...

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