Sampling of Work We Have Done

  1. Design and implementation of dementia friendly initiatives across the continuum of care
  2. Marketing Audits for the second largest public health system in the U.S.
  3. Creation of boomer / senior affinity program
  4. Executive and Marketing Staff Retreats
  5. Strategic Intelligence & Executive Reports
  6. Strategic Communications for Hospital Acquisition
  7. Radiology Product Launch – internal and physician marketing
  8. Quality Web Site Analysis
  9. Economic Impact Study
  10. Medical Tourism projects in Dubai and Jeddah, SA; spoken in Dubai and taught marketing course to hospital executives
  11. Thought Leadership and Consulting in Patient Experience, The Chief Experience Officer
  12. Home Care Bundling and Marketing
  13. Hospice Marketing
  14. Service Lines – Strategic and Marketing Plans – oncology, surgery, women and children, orthopedics, more
  15. Children’s Council of NJ – facilitated major project involving nine NJ pediatric hospitals
  16. CRM launch
  17. Health System Rebranding
  18. Marketing Population Health
  19. Medical Home Strategies
  20. Physician Communication and Marketing Strategies
  21. Social Media Expertise to include launch of CEO blog and overall social media positioning leveraging on our own success in the medium
  22. Geriatric Services Plans
  23. Physician Practice Naming and Rebranding
  24. Retained by Hospitals for thought leadership, ongoing coaching, visioning
  25. Acting CMO and Virtual CMO
  26. Bariatric Services Launch
  27. Wellness Strategies and Integration of Wellness Ctrs into overall hospital strategy
  28. RW Johnson – various marketing initiatives working with agency partner
  29. Marshall Steele and Associates – Developing Bone and Joint Centers of Excellence
  30. ComforCare Senior Services Worldwide Franchise Marketing Plan
  31. Major Assisted Living Management Retreats and Facilitation
  32. Consultant to other healthcare consulting firms
  33. Speaker/Keynoter
  34. National Council on Aging Self-Management Alliance
  35. Board, Consumer Consortium Advancing Person-Centered Living, bringing long-term care continuum together around person-centered principles
  36. Member, Dementia Action Alliance
  37. Dementia Friendly Community initiatives

After joining Carolinas Medical Center-Union as the new marketing director, I was quite impressed with the marketing and communications audit performed by Fast Forward Consulting, LLC (now The Aging Experience). It identified several issues, opportunities, and solutions that I used to develop a more strategic marketing plan for the organization. They do wonderful work and definitely made my first year in this position easier.”
Byron Pouges, Director of Marketing & Communications, Carolinas Medical Center – Union