Phase One – Kickoff & Culture Assessment

This phase includes two stages: Understand & Define and Observe & Research.

1. Understand & Define: Definition and clarification of project scope by the Aging Experience team. Team delivers: Project Scope Summary & Project Schedule & Deliverables.
2. Observation and Research – Culture Assessment: This stage incorporates broad insights gathering and experience mapping and includes employee insight sessions, patient insights sessions, and other key stakeholder sessions including physicians and board members. Deliverable: State of the Culture Report.

Phase Two – Ideation & Testing

1. Ideate & Co-Create: Ideation is the creative process of forming, generating, developing and relating ideas. Through the Ideation process, our team collaborates with yours to establish a Design Team and will facilitate Design Sessions to ideate and develop the improvement opportunities identified in the prior phase. Deliverable: Summary of Improvements with details from Design Sessions. We write a report that summarizes the improvement opportunities, highlights, scope and complexity (small, medium, large), related system, process, policy, technology need and implementation path.
2. Prototype & Test
3. Choose and Adapt
   After the improvements are developed in the Design Sessions, we will facilitate the testing of the improvement opportunities in real-life environments.
   Deliverable: Finalized Improvements Implementation Package

Phase Three – Implement, Learn & Adapt

In this phase, the improvements will be implemented. In addition, we:

• Tie Patient Experience and Marketing Efforts Together.
• Implement the Cleveland Clinic’s Heart Program.
• Prepare and conduct leadership training.
• Create an “Experience Day.”
• Provide ongoing coaching.

• Our Philosophy
• Design Thinking Methodology