As I seek to provide more information to boomers in all aspects of their life, I thought I would share the following. Individuals have a brand. We don’t always think about ourselves as brands but if we did we would probably act, speak and present ourselves differently and better, standing out and in the process improving all aspects of what we do. Because I know a lot of my core audience is made of caregivers many of whom are boomers I also know that in addition to coping with caregiving and even child raising many may be out of a job. Faced with a youthful competitive marketplace that will work for less, a boomer must stand out from the rest. That means developing your personal brand.