Read this post in McKnight’s about how the American Association of Homes and Services for the Aging (AAHSHA) is proposing a name change to LeadingAge.
ÛÓ The brand promise is ÛÏinspire, serve, advocate.Û
ÛÓ The brand ethos is ÛÏtransformational stewardship.Û
ÛÓ The new mission is ÛÏexpanding the world of possibilities for aging.Û
I am all for it. AAHSA has shown some pretty aggressive and hip marketing over the last few months for a long term care organization. And what is interesting is that they are now positioning themselves as more than that.
I just wrote a column for my newsletter about healthcare’s obligation to educate people about what it means to grow older and to assist them in growing older with a quality of life. LeadingAge (AAHSA until members approve) is positioning itself as a leader in the aging field.
You go Larry Minnix!!