- Design and implementation of dementia friendly initiatives across the continuum of care
- Marketing Audits for the second largest public health system in the U.S.
- Creation of boomer / senior affinity program
- Executive and Marketing Staff Retreats
- Strategic Intelligence & Executive Reports
- Strategic Communications for Hospital Acquisition
- Radiology Product Launch – internal and physician marketing
- Quality Web Site Analysis
- Economic Impact Study
- Medical Tourism projects in Dubai and Jeddah, SA; spoken in Dubai and taught marketing course to hospital executives
- Thought Leadership and Consulting in Patient Experience, The Chief Experience Officer
- Home Care Bundling and Marketing
- Hospice Marketing
- Service Lines – Strategic and Marketing Plans – oncology, surgery, women and children, orthopedics, more
- Children’s Council of NJ – facilitated major project involving nine NJ pediatric hospitals
- CRM launch
- Health System Rebranding
- Marketing Population Health
- Medical Home Strategies
- Physician Communication and Marketing Strategies
- Social Media Expertise to include launch of CEO blog and overall social media positioning leveraging on our own success in the medium
- Geriatric Services Plans
- Physician Practice Naming and Rebranding
- Retained by Hospitals for thought leadership, ongoing coaching, visioning
- Acting CMO and Virtual CMO
- Bariatric Services Launch
- Wellness Strategies and Integration of Wellness Ctrs into overall hospital strategy
- RW Johnson – various marketing initiatives working with agency partner
- Marshall Steele and Associates – Developing Bone and Joint Centers of Excellence
- ComforCare Senior Services Worldwide Franchise Marketing Plan
- Major Assisted Living Management Retreats and Facilitation
- Consultant to other healthcare consulting firms
- Speaker/Keynoter
- National Council on Aging Self-Management Alliance
- Board, Consumer Consortium Advancing Person-Centered Living, bringing long-term care continuum together around person-centered principles
- Member, Dementia Action Alliance
- Dementia Friendly Community initiatives
After joining Carolinas Medical Center-Union as the new marketing director, I was quite impressed with the marketing and communications audit performed by Fast Forward Consulting, LLC (now The Aging Experience). It identified several issues, opportunities, and solutions that I used to develop a more strategic marketing plan for the organization. They do wonderful work and definitely made my first year in this position easier.”
Byron Pouges, Director of Marketing & Communications, Carolinas Medical Center – Union