Turnover in healthcare leadership is alarming. While much is out of the control of executives, one thing is – your image. This popular seminar looks at your brand personality. We seldom take the time to look at ourselves this way. This workshop will unleash your brand personality for career success and can lead to organizational revenue through better customer experiences. The teaching points will provide a blueprint for understanding how your brand personality impacts the business and your career. Understanding that you are a brand in turn affects how you perform and the experience that your co-workers and patients/residents will have. And that can be tied directly to career success and organizational success. Strategies for establishing a brand position and your total package will be explored.