Read this post in McKnight’s about how the American Association of Homes and Services for the Aging (AAHSHA) is proposing a name change to LeadingAge. ÛÓ The brand promise is ÛÏinspire, serve, advocate.Û ÛÓ The brand ethos is ÛÏtransformational stewardship.Û ÛÓ The new mission is ÛÏexpanding the world of possibilities...