The following are program samplings. We customize ALL of our programs for clients. Our goal is to educate and entertain, creating experiences that attendees remember long after the event while elevating the brand of the sponsoring organization.
Our core work is in health and aging to incorporate customer experience management, strategic marketing, positive aging, caregiving, dementia friendly.
50 Shades of Gray – Connecting the Dots in Aging Care
Solutions to the Caregiving Crisis – How It is Impacting Employee Health and Patient Safety
Caregiving – the Hidden Social Determinant of Health
Taking Care of the Family Caregiver
From Indifference to Making a Difference – Changing the Employer Culture Toward Caregivers
The Millennial Caregiver: Keeping Them. Caring for Them.
Opportunities in an Aging Marketplace
Changing the Culture of Aging Care
Dementia Friendly as a Strategic Business Imperative for Hospitals & Health Care Providers
At the Corner of Patient Experience and Patient Safety – The Case for the Chief Experience Officer
On the Journey to Excellence, the Experience is Everything
The Patient Experience Trifecta: Ignite the Passion, Change the Experience, Tell Your Story
The Role of The Chief Experience Officer in an ACO World
For long-term care – The Resident Experience: Moving Beyond a Customer Service Mentality to a Resident-Centered Culture
For hospitals – The Patient Experience: Moving Beyond a Customer Service Mentality to a Patient-Centered Culture
Turning Customers into Crusaders
Develop Your Personal Brand
Turning Sources into Sales
Essentials of Marketing
The One Day Marketing Crusade – a unique “event” designed primarily for long-term care facilities but which can also be adapted for hospitals and other providers. The Crusade is a full day program that engages all of your internal and external audiences and focuses attention on your facility and its mission.
Other Topics of Interest: The Marketing Implications of Price Transparency, Medical Tourism, Measure Up or Move On – Marketing ROI, Using a Marketing Assessment to Focus Resources tied to Organizational Goals
“Anthony Cirillo was the closing speaker at out conference. In my opinion, that is the TOUGHEST time slot for a speaker. Before the session started, Mr. Cirillo had the audience on their feet, engaged in his singing and ready for the content of the session. As he finished his session, all the participants hung around for more! No one wanted to leave because they had so much fun. All conferences should end on such a high note. Thank you for your energy, passion, knowledge and style of delivery.”
Mary Ellen Keller, PALA Vice President & Chair, Education Committee
”While attending your AAHSA session in Philadelphia, you asked us why we will pay $3 for a cup of coffee at Starbucks. The answer was that we are paying for “the experience.” After arriving back home, I met with staff and we started creating that “Starbucks experience” at our retirement community. My sales office now has music playing softly in the background, there is a light scent of potpourri, we are working on better signage and we are greeting guests with a genuine smile and interest in meeting their needs. Thank you for helping us stay on track!!”
Carleen Belton, Living Care Retirement Community, Yakima , Washington